Sunday, May 22, 2011

Is Your Real Estate Career in London Ontario Stalled?

Is your real estate career in London Ontario stalled? Stale? Not earning the income you think you should or could? Burned out? Frustrated? Discouraged?



If it is any of the above, who do you blame and why? The economy, the banks, your competitor, that new agency or new agent, the government, your broker, your spouse, or, fill in the blank_________________.

What about you? I am a firm believer that success leaves clues. Whatever income & lifestyle you are living today are the results of what you did 12 months ago or even 6 months ago.

I have heard all the excuses, ( I have even used some myself in the past), but think about it, whatever seeds you sowed 6-12 months ago now are bearing fruit.


When I ask those about why their business is slow, I ask, what did you do 6-12 months ago to grow your business. What are you doing today?

Real estate in London Ontario is changing rapidly, what worked 8 years ago, 3 years ago or even 6 months ago has changed. What has not changed is being a true professional, know your product and clients, get out and meet people and offer the best real estate service in your area.

Saturday, May 21, 2011

Being Objective Before Listing A Home For Sale London Ontario

For most people, a home is more than just a financial commodity. It is, instead, an emotionally charged haven- the place you retreat to, a place filled with your belongings, your creative energies, and your memories.



  It is therefore; very difficult to be objective about this process and to look at your home in the same way a prospective buyer looks at it

Because your home is so important to you, when you do decide to sell, you want to be sure that you can get as much as you can for it. So speaking practically, it is very important that you set your emotions aside for a moment and learn how to maximize your results.


You are under no obligation at any time by receiving these reports and information. Unfortunately, the way many sellers go about selling their home leaves them wide open to the very problems they’re trying to avoid!


Thursday, May 19, 2011

How to Become one of the Best Real Estate Agents in London Ontario

Aiming to be one of the best sales representatives in real estate in London Ontario requires work, time, and dedication. What being one of the best can mean many different things to many people. I don't think income could be one of the best as I know many high income earners who are not necessarily the best in real estate. Or the one with their picture all over town, or #1 this or #1 that.

I think one of the most important things you can bring to the table is real life market knowledge and expertise. As you increase your market knowledge IQ, your confidence will grow and you’ll win the trust of your clients.

To do that, you need to know more about your market than the average consumer and average real estate sales representative. That’s more of a challenge than it used to be since consumers can easily find market statistics online, quickly and easily preview listings on the web, and access public records without many barriers.

Clearly, becoming an expert requires effort, more now than ever before. Here are a few things you can do to establish yourself as an expert in your area.
  • Select an area you want to become an expert in

  • Preview all the homes that come on the market in that area. By attending all the open houses and tracking price reductions on properties in your area, you'll know the nuances that pictures cannot convey…but be careful with your time.

  • Track closings and sold prices in your target area so you become familiar with list-to-sell ratios

  • Get active in the community by doing things like attending city meetings where changes in zoning and housing are to be voted on, and offer your input

  • Write articles and offer your expertise to newspapers and radio stations on trends and happenings in your area

  • Start a community blog where you post information and articles that affect those homeowners

  • Gather e-mail addresses of people interested in what is going on in the area, and begin a monthly Podcast where you discuss trends and market information.

  • Read local and national real estate magazines, articles and blogs to stay caught up with what is happening nationwide so you can compare your market to other similar markets around the country.

Technology is a valuable asset for consumers and agents alike, so find ways to put it to work for you. By establishing yourself as the expert and sharing your unique knowledge through public sources like blogs, print media, emails, and unique approaches like

Podcasts, and public videos, your customers will increasingly look to you as the definitive source. Data is everywhere, so think in terms of how to educate your customers and make them experts so they don’t have to do all the legwork.

By doing so you’ll win their respect and loyalty.

Bottom line: get fully committed to becoming an expert in your chosen career and you’ll reap the rewards.